Reference · Updated August 2026
Product image sizes for every marketplace
The short answer. A 2000 × 2000 pixel square on a pure white background meets or exceeds the requirements of eBay, Amazon, Etsy, Shopify, Poshmark, Mercari and Facebook Marketplace at the same time. Only Amazon actually requires white (RGB 255,255,255) on main images — everyone else merely recommends it. For Vinted and Depop, a 4:5 portrait crop fills more of the phone screen and generally performs better than square.
Every platform publishes slightly different numbers, and most seller guides repeat them wrong. This is the current set, checked in August 2026, with sources at the bottom so you can verify any line yourself.
The table
| Platform | Recommended size | Shape | White background? |
|---|---|---|---|
| Amazon | 2000 px+ long edge 1000 px minimum for zoom | Square | Required on main image — RGB 255,255,255, product filling ~85%+ of frame |
| eBay | 1600 px+ long edge 500 px minimum | Square | Recommended only. Grey, branded and lifestyle backgrounds all allowed |
| Etsy | 2000 px on the shortest side | 1:1 or 4:3 | Not required |
| Shopify | 2048 × 2048 px | Square | Your choice — consistency matters more |
| Vinted | 1200 px+ 1080 × 1350 works well | 4:5 portrait | Not required. Must show the actual item |
| Depop | 1080 × 1080 px 640 × 640 minimum | 1:1 or 4:5 | Not required |
| Poshmark | 1080 px+ | Square, 3:4 supported | Not required |
| Mercari | 1080–1200 px | Square | Not required |
| Facebook Marketplace | 1200 × 1200 px 500 × 500 minimum | Square | Not required |
Platforms change these without announcing it. If a listing gets rejected, check the platform's own help pages before anything else.
The three rules that actually matter
1. Only Amazon truly enforces white
This trips up more sellers than anything else on this page. Amazon requires pure white, RGB 255,255,255, on main images, and scans automatically for it — an off-white or slightly shadowed background can get a listing suppressed. The product should fill about 85% or more of the frame.
eBay, by contrast, only recommends white or neutral. You can use grey, a brand colour, or a full lifestyle scene in any slot. Etsy, Vinted, Depop and the rest are the same — white tends to convert well, but nobody's rejecting you for a sage-green backdrop.
2. Etsy measures the short side, everyone else measures the long side
Etsy asks for 2000 pixels on the shortest side. Every other platform here specifies the longest side or a square. That means a 4:5 portrait image at 1600 × 2000 satisfies eBay and Vinted comfortably but falls short of Etsy's recommendation, because its short edge is 1600.
The fix is simple: use square for Etsy. A 2000 × 2000 square is 2000 px on both sides, so it clears the bar either way you measure.
3. Mobile-first platforms want portrait, not square
Vinted, Depop and Poshmark are browsed almost entirely on phones, where a 4:5 portrait image occupies noticeably more screen than a square. If you sell mainly on those, shoot and export 4:5 — you'll take up more of the feed than the seller above you.
So what should you actually export?
If you sell on more than one platform and don't want to think about it:
- 2000 × 2000 square, pure white — your default. Covers Amazon, eBay, Etsy, Shopify, Poshmark, Mercari and Facebook in one file.
- 4:5 portrait at 1600 × 2000 — a second export for Vinted, Depop and social posts.
- Transparent PNG — worth keeping if you make your own banners, thumbnails or print-on-demand mockups.
StudioDrop exports all three
Full disclosure — we make it. StudioDrop removes the background from your photos and exports at a 2000 pixel long edge in square, 4:5, 3:4, 2:3, 9:16, 4:3 or 16:9, onto pure white, a transparent PNG, nine curated colours or any colour you pick. It runs entirely on your own iPhone, iPad or Mac — nothing uploaded, no credits, no subscription.
Set it to square once and the same file goes everywhere except Vinted and Depop, where you'd switch to 4:5.
Common questions
Does eBay require a white background?
No. eBay recommends a white or neutral background for the main photo but doesn't require one — grey, branded colours and lifestyle scenes are all allowed in any slot. Amazon is the one that actually enforces white.
Does Amazon require a pure white background?
Yes, on main images: pure white at RGB 255,255,255, with the product filling roughly 85% or more of the frame. Amazon scans for this automatically and off-white can get a listing suppressed. Your additional images can use other backgrounds.
What size should an eBay listing photo be?
500 × 500 pixels is the minimum, but 1600 px or larger on the long side is recommended because it turns on eBay's zoom. Maximum file size is 12 MB.
What size should an Etsy listing photo be?
At least 2000 pixels on the shortest side, in 1:1 square or 4:3 landscape. 2000 × 2000 is the safe choice. Go below that on the short side and Etsy upscales it, which looks soft.
What's the best single image size for selling across several marketplaces?
2000 × 2000 pixels, square, on a white background. That one file meets or beats the requirements of eBay, Amazon, Etsy, Shopify, Poshmark, Mercari and Facebook Marketplace at once. Add a 4:5 portrait export for Vinted and Depop.
Is a bigger image always better?
No. Platforms re-compress everything you upload, so a 6000 px file mostly costs you upload time and gets thrown away. Around 2000 px on the long edge is the sweet spot — sharp when a buyer zooms, fast to upload on a listing day.
Can I use the same photo on every platform?
Mostly yes, with two caveats. Amazon's main image must be pure white with the product filling most of the frame. And Vinted, Depop and Poshmark are phone-first, so a 4:5 portrait crop will occupy more of the feed than a square.
Sources
Figures above were checked in August 2026 against published seller guidance. Platforms change requirements without notice, so treat each platform's own help centre as the final word: eBay picture guidance, Amazon image requirements, Etsy listing photos, Shopify product media, Vinted help centre, Depop help centre.
Published 7 August 2026 · Written by Connor Clements
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